ABout Me
My name is Erica Lippert, founder & owner of 417 Summit Branding. I'm 30 years old, originally from Claremore, Oklahoma, but now reside in the beautiful Ozark Mountains of Southern Missouri. I am a full-time hairstylist, fur-mom to a dog & two cats, Oklahoma State alumna, Jeep Wrangler driver, & football fanatic.
When I began my independent hairstylist career in January 2023, I built a brand for myself; color scheme, business emotions, values, goals, social media marketing, & my own website. As tedious & time-consuming as it was, I thoroughly enjoyed the process. Just three months after the launch of my new brand, I was commissioned by the owner of the salon I work at to build the business a website that portrayed the new business brand. It took fewer than 7 days to have the website live!
I find thrill in brainstorming with business owners about their marketing goals, the brand they're looking to build, what the target market is, etc. Once that's established, the gears in my mind begin turning, & a branding strategy is in the works.
In my very limited free time outside the salon, I enjoy hiking, kayaking, paddle boarding, watching my boyfriend sing, playing mini-golf, & cheering on those Dallas Cowboys!
Behind the Name
417 - This is the area code for southern Missouri, home of the Ozark Mountains & yours truly
SUMMIT - Defined as "the highest point; the topmost level attainable." This company is designed to implement branding content & strategies that will take your business to the top; the SUMMIT
BRANDING - More than just marketing; we're here to build a brand for your business, whether starting from scratch or redesigning an existing company.